The Fourth Floor

How to Become a Trusted Thought Leader to Attract Board Opportunities

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Establishing true thought leadership – the kind that positions the subject matter as a visionary and true industry leader – is a great tool to grow trust and credibility while opening doors for everything from board positions to publicity opportunities. Whether you’re seeking personal branding or visibility for your company, thought leadership is one of the best tools to generate content while pushing forward your chosen narrative. It helps bring a face to founders and executive leaders and when done right it can be highly influential in swaying perceptions. A study by LInkedIn showed 65% of respondents said a piece of thought leadership significantly changed their perception of a company for the better.

Lexington PR has conceptualized, written, pitched and placed dozens of guest articles and bylines on behalf of C-suite executives across industries in top-tier business, trade and lifestyle publications. Our team also regularly places clients as quoted experts in relevant media coverage that speaks to their field.

In this session we’ll share the strategies we use to establish thought leadership on behalf of our clients and the tactics that you can take to kick off a PR campaign that focuses on thought leadership. A few of the topics we’ll discuss include: 

  • What is thought leadership and what are the benefits 
  • What are various forms of thought leadership and where is it seen
  • What materials do you need to create to pitch yourself as a thought leader
  • How to be quoted as a guest industry expert in relevant articles
  • How to secure guest article opportunities with top-tier media 
  • Paid thought leadership opportunities vs. earned thought leadership opportunities

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Date And Time

2023-02-07 @ 01:00 PM


Online event

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